Written by Hristina Nikolovska
Despite the fact that SEO tends to be a digital marketing area full of constant evolution and discoveries, the fundamentals tend to remain the same, even though the concept has been around for nearly 20 years. However, there are still some points that people get wrong about SEO. Let’s take a look at some of them.
- It’s not real – It is easy to think that SEO is simply a gimmick and whatever we do it won’t help us rank any higher in search engines. However, this isn’t true, as Google needs to have happy customers just as much as you do. The company wants people to have easy access to the most relevant and high-quality content, so it makes sense for it to put websites with such content in a high ranking position.
- As long as you have keywords you are okay – When people think of SEO, the first thing that comes to mind is keywords. Although keywords are important, they are by no means the only thing to incorporate into your website optimization plan. In fact the most important ranking factors are high-quality content, website speed and bounce rate, so it might be wise to focus on those first before you even look at keywords. In fact, there are dozens of other metrics and key performance indicators that you need to be taking notice of.
- Link building is just spam – It is true that if it is not done correctly, link building can appear to be a little spammy. If you simply use links to create valuable content that people want to read, including the links that appear naturally within the content to help boost the search relevance, you will actually be adding value to the web rather than taking it away.
- It stays the same – This is one of the largest misconceptions about SEO. Many people expect that if two companies use the same strategies, then they will get the same results, but this is nearly impossible.
SEO is actually a science and art combined, with different clients requiring different strategies.
It is not really surprising that many people still have these misconceptions when it comes to SEO. Or, even if you do believe that you are pretty savvy in the area, chances are there will always be something new to learn.
There is so much to get your head around, and the infographic below can help you with some of the fundamentals of SEO.