The Art of the Press Release

Whether you have made press release submissions or not, there are ways to improve the process. Creating a good press release takes a bit of knowhow. You cannot just list information and expect the press to respond. You will get more placements if you craft it well. There is an art to writing and distribution no matter what the subject.

A Skill to Learn

First and foremost, writing press releases is a skill that can be learned. A certain organization is necessary including a catchy title and subtitles, an attention grabbing intro, and a few explanatory paragraphs. Press release submissions should not be made without careful proofreading. Nor should they be made without a contact name and a tag paragraph about you and/or your company. There should be no spelling or grammar mistake if you want eyes to stay on your page.

Special Tips

For those needing more press release tips, there are many suggestions that can add to the power to the piece. You must provide the reader with reasons for reprinting the release or asking for an interview and/or additional information. These reasons must be compelling and show that the announcement is newsworthy and timely. Words such as “for the first time,” “novel innovation,” and “state-of-the-art idea” are examples of phrases that pull the reader in. The press member must be excited about the new product or service and understand not only its features, but its benefits as well.

Now you know what a press release is in its idea form and what to consider when writing one. Keep the piece is organized and in order, spell out the information up front, and give examples and details as needed. Above all, make it come alive with rich, colorful language. Only then will it get the attention you desire and the recognition you are trying to achieve.

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